Introduction
One of the biggest decisions for aspiring SEO professionals is choosing between freelancing and working at an agency. Both paths have their pros and cons, and this guide will help you weigh the options to determine which career path suits your skills, lifestyle, and goals.
Example Case Study
Case Study: Jake’s Career Dilemma
Jake started his SEO journey at an agency, managing multiple client accounts and gaining valuable experience. After three years, he transitioned to freelancing, offering personalized SEO services to small businesses. While he appreciated the flexibility freelancing provided, he missed the team environment of agency work. He eventually started his own small SEO agency, combining the best of both worlds.
Conclusion
Whether you choose freelancing or agency work, the key to success lies in understanding your preferences, strengths, and long-term goals. Both paths offer unique opportunities for growth and specialization in SEO.
